How platform design, user choices, social networks, and incentives shape what people encounter online.
The internet did not invent misinformation. It changed the infrastructure around it.
Ranking systems can alter what people encounter, while repetition and visible engagement cues can affect truth judgments or sharing under tested conditions. But exposure is not belief, engagement is not agreement, and an algorithm does not mechanically determine a mind.
The evidence points to a feedback system: platform design, user choices, social networks, content supply, and institutional incentives all shape the signal.
Technology can distribute distortion at speed and scale. People still build, steer, and respond to the system.
Enter the story
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